Designed across Kape’s consumer cybersecurity products and Webselenese’s comparison and review platforms, combining research, AI-assisted workflows, product data, and experimentation to improve complex customer and commercial experiences.
Led Intego’s account redesign, translating research showing that 95% of users sought reassurance into a new UX direction and information architecture.
Built scalable design-system foundations and used AI to accelerate documentation for a global design team that grew from 5 to approximately 30 designers.
Designed A/B experiments across CyberGhost and Private Internet Access; one variation increased add-on purchases by 19.6% and lifted AOV by 6%.
Redesigned Webselenese’s high-traffic comparison pages, using UX analysis and performance data to improve purchase clarity and conversion.