Half researcher, half designer.
Obsessed with why people click.

UX/UI Designer with a behavioral sciences background.
I design things that feel obvious to use.

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Selected Work

Projects that moved
the needle.

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Add-on Conversion
+19.6%
Primary outcome
Sticky CTA Uplift
+35%
Pricing Reorder
+17%
Conversion trend
Control
—
Winner ▲
+35%
3 experiments shipped
VPN SaaS · CRO · A/B Testing

CyberGhost — CRO Experiments

Designed and ran hypothesis-driven A/B experiments for a global VPN product — testing sticky CTAs, pricing layouts, and add-on pages to lift conversion without hurting trust.

3 shipped experiments · Conversion uplift
Mac Security · UX Redesign · Account

Intego — Account Redesign

Redesigned the account management experience for a leading Mac security platform — simplifying license flows, rethinking navigation, and reducing support friction.

Full platform redesign · iOS + Web
Button
Input
Toggle
Modal
Badge
Alert
Card
Nav
Icon
Table
VPN · Design System · Components

PIA — Design System

Built a shared design system for Private Internet Access — a global VPN platform. Translated existing patterns into scalable foundations, working closely with developers to make it easy to adopt.

100+ components · 3 products unified
About me

I design with both precision and purpose — shipping UX that earns trust, reduces friction, and drives measurable growth.

My work lives at the intersection of strategy, systems thinking, and user empathy. I don't just make things look good — I make them work harder for the businesses and people who use them.

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CRO Strategy A/B Testing Design Systems User Research SaaS Onboarding Figma Pricing Design Information Architecture Motion Design Accessibility Framer Analytics & Funnels